How to Use Internet Marketing to Grow My Business

Online Marketing can only be the next thing on your mind right now. People who are thinking of expanding the business and getting new customers want to keep people on coming.

The Internet as a tool

As people online would suggest, the best tool to boost the business is through internet marketing; Fort Wayne businesses are yet to join the bandwagon. Internet visibility is a big thing today for business establishments; if you do not come up in search engines then you are not legit for people online. People turn to the internet first than skim the directory or ask another person. It’s as if the internet is more reliable than any other research-based document that has been printed. Whether it is a Youtube video or a geographical image of where your establishment is, internet visibility is huge.

Today’s generation relies heavily on online services, which is good for business owners. The internet is a wide network of computers that are linked together within a medium; the medium is where we maximize our business. Through Search Engine Optimizers, we can get high up the ranks and build an online reputation for customers and future consumers. Google can crawl a website or an establishment if it is creating buzz, getting hits and if people want or need it. 

How can social media help?

In order for local businesses to maximize the Internet and get more customers in Fort Wayne, establishments can map out their location and get it into search engines or Google maps. This can be very beneficial because with GPS and Google Maps being part of a culture wherein printed maps are considered ‘obsolete’, the possibility of an establishment being found can be higher. 

One way for a business’ position on Google Maps to get more noticed is through reviews. In social media, Fort Wayne residents who are satisfied customers would want to be seen in the establishment, take pictures inside the place and somehow, recommend the place to friends. Recommendations may be in the form of reviews; a Google+ page is a good place to set up to let users show their love by posting photos of the establishment and writing reviews. 

Videos are also a good social signal.

The need

You should now be thinking “How can I grow my business, Fort Wayne is filled with people?” That is where we, Elite Market Links, come in. Elite Market links would be the “bridge” linking your business website, a Youtube video or Google+ page to your customers. Here is a link to show how rankings can help boost your business: www.myeliterankingreport.com , an example of what we can do. Elite Market Links maximizes business appeal to the masses and make your business appear in local searches. If business establishments would acquire the service then people would be able to find them using mobile search, post pictures and reviews, and—as a bonus—get the business up the search engine rankings.

We optimize what we have so that the use of Search Engine Marketing can get you up the ranks… and maybe get a video up on Youtube, marketing Fort Wayne businesses and going viral like “Gangnam Style.” 

Why Small Businesses Need Social Media

Social media marketing is the way to go for small businesses. It encompasses a target demography, not to mention it being free and very accessible for a particular company’s audience. Unlike traditional advertising, the networking scheme ensures that  interested consumers would inadvertently pass on information regarding the company or its products and servic es.

To be able to succeed in this generation we call the “information age”, an organization has to invest some time in social media. Fort wayne small business owners would want to know these tips and advantages that a small business will get from buying into online marketing:

Visibility

Every single business owner wants their products and services get noticed by their audiences. Growing your network on the internet will increase the level of your business’ brand and visibility. There are a lot of ways to boost your online visibility; the most popular is through social networking sites. Facebook, Twitter, Google+ are some but YouTube also improves someone’s image on the internet. Below is a list why you should start YouTube for your business:

1.    It's free. Yes, it won't cost you anything to set up. When you know how strong YouTube is when it comes to internet marketing, it is unbelievable to know that you don’t have to pay a cent to use it.

2.   Nothing promotes better brand recall than a creative and entertaining video. It doesn't have to be long and informative. Most people get bored with a 5-minute video of speech about something. It has to be witty, interesting, humorous, and short (30-60 seconds will do).

3.   It helps build a brand. A short clever video showcasing your products and services helps you communicate well with your audience.

4.   Customer interaction. The opportunity to interact with your clients and potential future customers is not impossible with YouTube. You are letting them know your brand better with a compelling video while feeling more comfortable with you and your business.

Opportunity to provide great customer service

By being always available when your customers need your support, it’s a great way to build good business relationship between you and you clients/potential clients and eventually develop loyalty.

Lead generation

By getting more people to see and purchase your products and services, the chance of getting a sale increases.

It’s the new word-of-mouth

Evidently, social networking is the new way of people in spreading good and bad news. People love to talk and listen to people; use it for promotions for potential customers. If you are using current and past customers for this approach, you can give away “loyalty points” or whatever it is that will be beneficial to them.

Bigger competition

Through social media marketing, small businesses get a chance to compete with bigger companies, set the bar higher and learn from it. The tougher the competition, the more creative and smarter we get, right?

Social media can be very tricky; you don’t need a large number of followers, likers, and subscribers to be successful. Focus more on connection and communicating well with customers and making them happy. That way, they will purchase more from you frequently. Be very careful with the content you post online too, SEO-wise and customer-satisfaction-wise.  Good online marketing cannot exist without good social media content.  

You may want to know how well your online content is working for your SEO. If you want to go even higher, we can help.

5 Important Things about SEO and Google+ Local That Help Small Businesses

         SEO or Search Engine Optimization is one of the most used phrases on the internet today; it usually applies to technology-minded people and website builders, but the reality is more than that. Search engine optimization is the process of affecting a website’s visibility on search engine’s natural or organic listings or search results. It targets different kinds of search, including image, video, news, industry-specific, and a lot more.

        Google+, on the other hand is becoming the most preferred social network for small businesses. Firstly, because Google is the most popular search engine there is, and having a Google+ account will help you become very visible on the internet. Secondly, this social media platform has included Google+ Local which helps users to find the best places near them that they are looking for.

Now, how does it help local businesses? Apparently, just by showing your business’ website at the top of the first page of any search engine every time users search for certain keywords that are related to your business will help you be seen before your potential clients see your competitor’s site.

To be more specific, here’s a list of important things you need to know about SEO and Google+ Local and how it helps local business:

• Visibility

Everybody who can afford your products and services uses the internet. Good SEO makes your business stand out from the crowd, but a great one will put you on the first page of any search engine. If the only people who can find your website are the ones who already know about it, you’re not going to get new leads. Inside or outside the internet, you have to be seen where your clients and possible customers are.

• High Rankings

Potential clients who look on the internet for your business choose the first ones on the search results. By being always on the first page of any search engine, you have a higher chance of being seen first before your possible clients see your competitor’s site.

• Credibility and Authenticity

People normally trust the organic listings as more credible sites than those that are sponsored or paid listings, generally because most people do not have a taste for advertisements. Like what Google+ said  on their latest addition on their social network, with Google+ Local, you'll find the places you'll love, with the help of people you trust.

• Mobility

A large percentage of your potential clients have smartphones and they use it as the new yellow pages. The availability of your website on mobile gives accessibility to your business’ information anytime, anywhere. With Google+ Local, people with mobile devices can potentially find your businesses and visit when they happen to be near your area.

• Easy and Free

Especially for start-up companies, SEO helps a local business a lot to fight their way online. It is the most affordable and the simplest way for small businesses who want an effective and easy path on the internet.

Today, there are still a large number of small business owners who are scared of internet marketing. Fort Wayne local business owners don’t have to be intimidated by technology because of Elite Market Links. To start, we can help you see how your website is currently ranked on the net. If you want to get better rankings through Google+ Local, we can make it happen.