Why Small Businesses Need Social Media

Social media marketing is the way to go for small businesses. It encompasses a target demography, not to mention it being free and very accessible for a particular company’s audience. Unlike traditional advertising, the networking scheme ensures that  interested consumers would inadvertently pass on information regarding the company or its products and servic es.

To be able to succeed in this generation we call the “information age”, an organization has to invest some time in social media. Fort wayne small business owners would want to know these tips and advantages that a small business will get from buying into online marketing:

Visibility

Every single business owner wants their products and services get noticed by their audiences. Growing your network on the internet will increase the level of your business’ brand and visibility. There are a lot of ways to boost your online visibility; the most popular is through social networking sites. Facebook, Twitter, Google+ are some but YouTube also improves someone’s image on the internet. Below is a list why you should start YouTube for your business:

1.    It's free. Yes, it won't cost you anything to set up. When you know how strong YouTube is when it comes to internet marketing, it is unbelievable to know that you don’t have to pay a cent to use it.

2.   Nothing promotes better brand recall than a creative and entertaining video. It doesn't have to be long and informative. Most people get bored with a 5-minute video of speech about something. It has to be witty, interesting, humorous, and short (30-60 seconds will do).

3.   It helps build a brand. A short clever video showcasing your products and services helps you communicate well with your audience.

4.   Customer interaction. The opportunity to interact with your clients and potential future customers is not impossible with YouTube. You are letting them know your brand better with a compelling video while feeling more comfortable with you and your business.

Opportunity to provide great customer service

By being always available when your customers need your support, it’s a great way to build good business relationship between you and you clients/potential clients and eventually develop loyalty.

Lead generation

By getting more people to see and purchase your products and services, the chance of getting a sale increases.

It’s the new word-of-mouth

Evidently, social networking is the new way of people in spreading good and bad news. People love to talk and listen to people; use it for promotions for potential customers. If you are using current and past customers for this approach, you can give away “loyalty points” or whatever it is that will be beneficial to them.

Bigger competition

Through social media marketing, small businesses get a chance to compete with bigger companies, set the bar higher and learn from it. The tougher the competition, the more creative and smarter we get, right?

Social media can be very tricky; you don’t need a large number of followers, likers, and subscribers to be successful. Focus more on connection and communicating well with customers and making them happy. That way, they will purchase more from you frequently. Be very careful with the content you post online too, SEO-wise and customer-satisfaction-wise.  Good online marketing cannot exist without good social media content.  

You may want to know how well your online content is working for your SEO. If you want to go even higher, we can help.