Converting Customers to Advocates

For businesses in Fort Wayne, internet marketing should be more than pushing your products. It's about creating a meaningful relationship with your market. The true mark of a deep relationship with your customers is how many brand advocates you have.

Brand advocates are those happy customers who are singing your praises to their friends and family. Why are they valuable to your business?

Customers value the review and feedback from other customers as credible source of product information. In fact, 80% of those who looked up products and services online changed their purchase decision based on what others say. This is where customer advocates become crucial.

The key to converting customers to advocates is identifying their expectations and then surpassing them. That isn't as simple as it sounds as market expectations become more complicated and demanding over time. But it is doable.

Stay relevant. 

Does your business address a need that your market truly cares about? Customers only get behind a brand that they truly believe in. This requires a thorough understanding of your customers' needs and aspirations.

Deliver on your word. 

That is the bare minimum that customers expect from any business. If you say delivery in 30 minutes, they expect delivery in 30 minutes. If you say 20% off, they will demand 20% off. Being unable to deliver what is expected makes for unhappy customers, but you can still win them back by immediately addressing the problem. Prompt resolution impresses customers.

Be accessible. 

Customers like to be heard. Listening to their concerns will help you gain their trust and loyalty. But how can you be accessible to your customers in Fort Wayne? Internet marketing is the best approach to keep a finger to your market's pulse.