3 Questions You Should Ask Before Starting a Digital Campaign

For the success of your business in Fort Wayne, internet marketing might be the perfect strategy for you. However, before you even think about starting an online strategy, there are a few questions you must ask yourself about your business.

Who is your audience?

Understand who will be availing of your products and services is crucial for your business to succeed. Identifying your market isn't just about age, location and income. It is also about understanding their buying practices, knowing where they are and being able to relate to the things they care about. Who your audience is will dictate the track your online marketing strategy will take.

What makes you valuable?

The service you provide must directly address an existing need within the market. The ideal situation is when you would find yourself in what marketers call a “blue ocean”, which is an uncontested market. You'll have the waters all to yourself. However, sharing a customer pool with competitors should not put you off. In those cases, answering this question is even more important: What makes you valuable to your market? In other words, what sets you apart from your competitors?

How will you reach your market?

Your customers may be spread over several demographics and even geographic locations. The challenge is finding the best way to bridge that distance between you and your customer. As the digital age progresses, online marketing is now the vehicle of choice for most businesses to reach their market. With its scope and flexibility, it offers the most varied and adaptive ways to communicate with your market. Whether it's video marketing, social media, local listings or SEO, Fort Wayne entrepreneurs must identify which strategy would serve their business the best.