Don’t Be Unfriendly: Mingle with Fort Wayne Customers on Social Media

College house parties tend to attract a lot of different people from every point along the popularity spectrum. At one end of it, you’ve got the jocks, cheerleaders, and college heartthrobs—the popular people who seem to get all the fun. On the other end sit the losers, the ones who eventually become the butt of all jokes for the evening.

Running a business in a city like Fort Wayne is very much like joining a college house party—businesses of every shape and size gather in one place. Like any house party, each business resides at some point along a popularity spectrum. There are those that have become institutions of the city in their own right, businesses that need no special mention to be recognized, and there are those that try their best to compete but never get anywhere.

In the realm of individual popularity, the only way to work yourself out of unpopularity is to change the way that other people perceive you. You practice your social skills and make new friends without going so far as to appear overbearing, and eventually people begin to accept you for who you are. Getting out of the low end of the spectrum of popularity as a business, correspondingly, shares some parallels.

As with individuals, any business that comes off as standoffish and unsociable is often left out of all the fun. In today’s highly connected world, this is where engaging your customers in Fort Wayne through social media comes in. It’s a way to mingle with them in this grand party we call city life. It’s a way to get to know them better and to allow them to get to know you better as well.

Being online and giving your customers a more personal way to reach does more than make your business look good, it advertises it to people in your community, almost for free. With your business reaching a wider audience, you can get more customers in Fort Wayne to discover what you have to offer and come home a winner at the end of the day.

4 Important Things YouTube Can Do for Local Business

YouTube is a free video-sharing website founded in 2005. It is the most popular video site in the world; by making a video for your business and uploading it on YouTube, you put your video on the most famous video hosting site as well as one of the world’s most well-known sites in general.

                We all know about how advantageous search engine optimization (SEO) is for your local business’ website. But there is also video SEO that is becoming very popular among business (small and large) owners. If you are not taking advantage of this service now, it’s not yet too late to start.

                Here is a list of benefits of YouTube for local businesses:

                Online Visibility
                By making a video and uploading it to YouTube, you are allowing your business to get ahead of your competitors. It gives you the opportunity to be seen in Google search results 50 times more than the others that don’t have videos on YouTube; to get more customers, Fort Wayne business owners can make themselves seen starting on YouTube.

                Promotion
                It is a good medium to promote your products, services, events, and other things you want your audience and potential customers to know about. A short and simple but witty and creative video presentation can catch your audience’s attention; if it’s great, they’ll share it with their families and friends… a brand new word-of-mouth.

                Potentially Viral

If your video is not just funny, creative and witty, but informative (about your business) as well, it has the potential to become viral. Remember that YouTube marketing (Fort Wayne) doesn’t guarantee that your videos will spread in a blink of an eye, you don’t create videos to be viral; you just create something very good and wait for it to be viral. That’s how it works.

                Credibility
                YouTube also gives you the opportunity to demonstrate your expertise through videos. By doing this, you are increasing the level of your business’ authority. Sharing great tips will show your clients and potential customers that you know what you are talking about. No matter how many businesses there are in your industry, you can stand out and end up gaining new customers by sharing advice.

                These are just a few good things your local business can get from YouTube marketing. Fort Wayne has a great team for you to know where you stand when it comes to ranking in Google search. If you haven’t tried this out, you are losing great opportunities for your business.

Google+ Local Is the Place to Be for Small Businesses

Google+ Local, formerly known as Google Places, has been hailed as a revolution for small businesses by search engine specialists since its launch date. The revolutionized feature of Google+ is powered by Zagat; this allows users to share more than information about places. The updated feature of Google+ is a must-have for small business owners. With the help of Zagat’s scoring, Google+ is now a place where businesses can easily be found by their existing and new customers, interact with possible clients, and promote their business at the same time… for free!

                How does it help local businesses? According to BIA Kelsey, 97% of consumers now use the internet to shop locally or at least go online to look where to shop. For local businesses, it is indeed a great way to increase the level of their internet marketing, Fort Wayne businesses in particular.

Here are some of the biggest plus points for local businesses that use Google+:

Popularity

Google is still the undisputed local search engine website, and almost 100% of people who use the internet to look for shops to go to. Say you own a restaurant. You can get more customers if your potential customers see the information about your business on the first page of Google+ Local search.

Credibility

People trust other people’s opinions. With Google+ Local powered by Zagat’s scoring system, consumers are able to see ratings about your business’ services, decor, cost, and food (for restaurants) on your page. This opens a great opportunity for small business owners to provide second-to-none customer service through a social media platform.

Free Advertising

Many people are searching for nearby attractions, shops, restaurants, etc. using search engines and apps; Google+ Local shows your business’ information on local search if they are near your location. If you have a strong local page that includes all information about your business, you’ll definitely increase your page’s ranking in local search result.

These are just a few from hundreds of advantages of using Google+ Local for your local business. We recommend using this platform for owners who think “I want to grow my business Fort Wayne and expand its presence on the internet.” If your business has a physical address, you need to be on Google+ now!