Don’t Be Unfriendly: Mingle with Fort Wayne Customers on Social Media

College house parties tend to attract a lot of different people from every point along the popularity spectrum. At one end of it, you’ve got the jocks, cheerleaders, and college heartthrobs—the popular people who seem to get all the fun. On the other end sit the losers, the ones who eventually become the butt of all jokes for the evening.

Running a business in a city like Fort Wayne is very much like joining a college house party—businesses of every shape and size gather in one place. Like any house party, each business resides at some point along a popularity spectrum. There are those that have become institutions of the city in their own right, businesses that need no special mention to be recognized, and there are those that try their best to compete but never get anywhere.

In the realm of individual popularity, the only way to work yourself out of unpopularity is to change the way that other people perceive you. You practice your social skills and make new friends without going so far as to appear overbearing, and eventually people begin to accept you for who you are. Getting out of the low end of the spectrum of popularity as a business, correspondingly, shares some parallels.

As with individuals, any business that comes off as standoffish and unsociable is often left out of all the fun. In today’s highly connected world, this is where engaging your customers in Fort Wayne through social media comes in. It’s a way to mingle with them in this grand party we call city life. It’s a way to get to know them better and to allow them to get to know you better as well.

Being online and giving your customers a more personal way to reach does more than make your business look good, it advertises it to people in your community, almost for free. With your business reaching a wider audience, you can get more customers in Fort Wayne to discover what you have to offer and come home a winner at the end of the day.

Internet Marketing Strategies that Will Engage Fort Wayne Customers

In today’s highly interactive world, getting people engaged in something is very important to capturing and retaining their attention. News outfits, for example, have a hard time getting by on newsprint alone, as it once did. Today, news outlets need to offer video, post lots of pictures, and supply multiple angles to a story in order to attract and retain readers.

In the same way, a company that wants to capture the attention of new customers also needs to find ways of engaging them. Here are a few internet marketing strategies focused on customer engagement that can be used to attract more customers in Fort Wayne:

1. Start an online show

Any business can start an online show, even if only on a shoestring budget. A local bar could, for example, set up a show where they interview customers on camera at the height of a fun party, in the same way MTV and other entertainment channels do. Inform your interviewees that their interviews will appear online so that they can share it with their friends and the campaign becomes an effective YouTube marketing move that will attract more Fort Wayne residents to your business.

2. Make an interactive website

Interactive websites have started to become more popular recently, especially because it can help a website rank higher on Google. With its hand set firmly in mobile, the search engine giant is urging for the creation of websites that work well for people who browse the internet on their mobile phones.

Interactive websites have other benefits, however. They engage the customer and keep them on the site for longer. This creates better brand awareness and makes your site something they are more likely to share with their friends.

3. Use expanding ads for PPC marketing

Banner ads that expand to offer rich content are starting to become the norm. These ads can be used to serve a customer a video or interactive advertisement if they click on or mouse over the banner ad. This type of add attracts more customers because it serves them content they can better relate with.