YouTube Video SEO and Why Is Important to Local Businesses

Six years ago, Google, the most popular search engine, surprised the world by buying YouTube, the most popular free video-sharing website (still an unprofitable startup that time) today, making them even more powerful when it comes to dominating the cyber world. As a result of this unexpected purchase, Google now gives YouTube videos a search engine ranking advantage.

            Now, the question is: are we sure that through YouTube marketing, Fort Wayne local businesses can become bigger? Absolutely! Albeit we all know that YouTube is where people like to watch interesting videos, let’s  not forget that by publishing good videos about your business on YouTube with great use of keywords (depends on your goals), you are optimizing search results through videos or also known as video SEO.

            Video SEO is the process of optimizing a video to be found more easily by search engines like Google. Since Google is affiliated with YouTube and it happens to be the most used search engine in the world, it helps people find your video content, so surely we know that through YouTube marketing, Fort Wayne business owners gain an advantage; it will also display your video on the first page of search results if the keywords used on the search match your videos’ keywords. YouTube marketing is more than uploading funny, creative, witty, and informational videos; you also have to be mindful of the key phrases you are going to use with every video for better search engine results.

            The best benefit you can get from optimizing your videos on YouTube is lead generation. Google will put your videos on top of its search results which will lead to more views from your customers and potential clients. If your video is interesting enough to catch your audience’s attention, it will lead to sales; not to mention it will build more trust with your customers.

                YouTube is just one of the non-web-page assets you can optimize to improve your sales and customer service. That is why it is important to know where you stand when it comes to ranking vs. competition. Just always make sure you upload short, creative and witty videos on YouTube because they can educate, build a community, promote products and services, help your business get leads and increase sales.

Why You Need Google+ Local for Your Business

Internet marketing has become very popular to small and large businesses because of its availability and accessibility, not to mention it is free. One of the best platforms to support your business and take advantage of online advertising is Google. It is dominating the World Wide Web; from being the most popular search engine in the planet, to being the most reliable internet browser today (Google Chrome). From ten things that Google knows to be true, the first is “Focus on the user and all else will follow.” This was highlighted after they replaced Google+ Places with Google+ Local. The new Google+ feature has helped users find the places they are looking for that are near their location, making it a very good way for business owners to present their products and services (especially restaurants and shops).

            Yes is the answer if your question is “can Google+ Local grow my business”; Fort Wayne business owners can be sure of that.  If you haven’t developed your business’ Google+ Local profile, you are missing a lot of opportunities to land a sale or win a new good customer. Here’s why you need Google+ Local for your business.

Now that Google+ replaced Places with Local (that has been integrated within the normal search results), the probability of your local business being found by your audience has increased. The only thing you need to do now is to optimize your Google+ Local page well. This can be done with SEO-friendly information about your products and services (to help search engines see your business page), as well as a very pleasing picture of what your business is about (to catch your audience’s attention).

There are more opportunities to provide world class customer service. It is more than giving the right answers to all of your customers’ questions; good customer service is resolving a problem for the first and last time, giving the right answers to the questions at the time most convenient to your client, and prioritizing customer satisfaction. All of these are possible through Google+ Local, too.

You can also promote your business better. Google+ Local is a place where local businesses can easily get found by new customers, interact with existing customers, and promote their business at the same time. It’s an SEO, customer service, and marketing tool all rolled into one site.

                Start maximizing Google+ Local now for your business. It is good to be on top of search results and know exactly what your ranking is; this has been made even easier by the world’s most used search engine through Google+ Local.

4 Important Things YouTube Can Do for Local Business

YouTube is a free video-sharing website founded in 2005. It is the most popular video site in the world; by making a video for your business and uploading it on YouTube, you put your video on the most famous video hosting site as well as one of the world’s most well-known sites in general.

                We all know about how advantageous search engine optimization (SEO) is for your local business’ website. But there is also video SEO that is becoming very popular among business (small and large) owners. If you are not taking advantage of this service now, it’s not yet too late to start.

                Here is a list of benefits of YouTube for local businesses:

                Online Visibility
                By making a video and uploading it to YouTube, you are allowing your business to get ahead of your competitors. It gives you the opportunity to be seen in Google search results 50 times more than the others that don’t have videos on YouTube; to get more customers, Fort Wayne business owners can make themselves seen starting on YouTube.

                Promotion
                It is a good medium to promote your products, services, events, and other things you want your audience and potential customers to know about. A short and simple but witty and creative video presentation can catch your audience’s attention; if it’s great, they’ll share it with their families and friends… a brand new word-of-mouth.

                Potentially Viral

If your video is not just funny, creative and witty, but informative (about your business) as well, it has the potential to become viral. Remember that YouTube marketing (Fort Wayne) doesn’t guarantee that your videos will spread in a blink of an eye, you don’t create videos to be viral; you just create something very good and wait for it to be viral. That’s how it works.

                Credibility
                YouTube also gives you the opportunity to demonstrate your expertise through videos. By doing this, you are increasing the level of your business’ authority. Sharing great tips will show your clients and potential customers that you know what you are talking about. No matter how many businesses there are in your industry, you can stand out and end up gaining new customers by sharing advice.

                These are just a few good things your local business can get from YouTube marketing. Fort Wayne has a great team for you to know where you stand when it comes to ranking in Google search. If you haven’t tried this out, you are losing great opportunities for your business.

Google+ Local Is the Place to Be for Small Businesses

Google+ Local, formerly known as Google Places, has been hailed as a revolution for small businesses by search engine specialists since its launch date. The revolutionized feature of Google+ is powered by Zagat; this allows users to share more than information about places. The updated feature of Google+ is a must-have for small business owners. With the help of Zagat’s scoring, Google+ is now a place where businesses can easily be found by their existing and new customers, interact with possible clients, and promote their business at the same time… for free!

                How does it help local businesses? According to BIA Kelsey, 97% of consumers now use the internet to shop locally or at least go online to look where to shop. For local businesses, it is indeed a great way to increase the level of their internet marketing, Fort Wayne businesses in particular.

Here are some of the biggest plus points for local businesses that use Google+:

Popularity

Google is still the undisputed local search engine website, and almost 100% of people who use the internet to look for shops to go to. Say you own a restaurant. You can get more customers if your potential customers see the information about your business on the first page of Google+ Local search.

Credibility

People trust other people’s opinions. With Google+ Local powered by Zagat’s scoring system, consumers are able to see ratings about your business’ services, decor, cost, and food (for restaurants) on your page. This opens a great opportunity for small business owners to provide second-to-none customer service through a social media platform.

Free Advertising

Many people are searching for nearby attractions, shops, restaurants, etc. using search engines and apps; Google+ Local shows your business’ information on local search if they are near your location. If you have a strong local page that includes all information about your business, you’ll definitely increase your page’s ranking in local search result.

These are just a few from hundreds of advantages of using Google+ Local for your local business. We recommend using this platform for owners who think “I want to grow my business Fort Wayne and expand its presence on the internet.” If your business has a physical address, you need to be on Google+ now!

YouTube Marketing to Get More Customers

Customers are seeking valuable content online more than ever. The internet is chock-full of information, and to filter through all these information, web surfers devote more time to search than to digesting information. The challenge for businesses is to generate content that will grab more than just the audience’s attention. According to Fort Wayne marketers, the most inexpensive-but-effective way to do that is through YouTube marketing.

Advantages of YouTube
            YouTube is a free platform that hosts videos. All that’s needed is a Google account to start uploading videos. What’s great about YouTube is that it is community-based—anyone can jumpstart their channel by liking, commenting on and subscribing to other people’s videos. Another advantage to YouTube is its built-in analytics system that helps keep track of viewers and hits to all videos. You can also use <a href="http://www.myeliterankingreport.com/">this software</a> to keep track of Google ranking.

So far, so good! The question is, now that we know the advantages, how do we use it for internet marketing?

Marketing Plan
            First off, it’s important to get a sense of a business’ marketing plan. Fort Wayne marketers suggest businesses to target realistic goals. For YouTube marketing, a simple goal could be to reach a certain number of hits in a span of time. Another goal could be to spread a certain number of links to the video via articles, blogs, or social media marketing. Whatever the goal may be, it should still be measurable so that the progress and success can be tracked.

Video Content
            Fort Wayne business owners have demanded “grow my business” and “how do I get more customers?” They have since found out that uploading videos through YouTube marketing is the best way to fulfill both needs. Why is this so? Videos are entertaining and informational. They can deliver a message under a minute, and anyone can play around with the theme. Through YouTube, anyone can be director, producer, scriptwriter and actor as long as they have the means to shoot a video. Internet marketing has never been this fun and interactive!

So, what are you waiting for? Watch the best YouTube videos, pick up a thing or two from them, and start shooting your own!