5 Important Things about SEO and Google+ Local That Help Small Businesses

         SEO or Search Engine Optimization is one of the most used phrases on the internet today; it usually applies to technology-minded people and website builders, but the reality is more than that. Search engine optimization is the process of affecting a website’s visibility on search engine’s natural or organic listings or search results. It targets different kinds of search, including image, video, news, industry-specific, and a lot more.

        Google+, on the other hand is becoming the most preferred social network for small businesses. Firstly, because Google is the most popular search engine there is, and having a Google+ account will help you become very visible on the internet. Secondly, this social media platform has included Google+ Local which helps users to find the best places near them that they are looking for.

Now, how does it help local businesses? Apparently, just by showing your business’ website at the top of the first page of any search engine every time users search for certain keywords that are related to your business will help you be seen before your potential clients see your competitor’s site.

To be more specific, here’s a list of important things you need to know about SEO and Google+ Local and how it helps local business:

• Visibility

Everybody who can afford your products and services uses the internet. Good SEO makes your business stand out from the crowd, but a great one will put you on the first page of any search engine. If the only people who can find your website are the ones who already know about it, you’re not going to get new leads. Inside or outside the internet, you have to be seen where your clients and possible customers are.

• High Rankings

Potential clients who look on the internet for your business choose the first ones on the search results. By being always on the first page of any search engine, you have a higher chance of being seen first before your possible clients see your competitor’s site.

• Credibility and Authenticity

People normally trust the organic listings as more credible sites than those that are sponsored or paid listings, generally because most people do not have a taste for advertisements. Like what Google+ said  on their latest addition on their social network, with Google+ Local, you'll find the places you'll love, with the help of people you trust.

• Mobility

A large percentage of your potential clients have smartphones and they use it as the new yellow pages. The availability of your website on mobile gives accessibility to your business’ information anytime, anywhere. With Google+ Local, people with mobile devices can potentially find your businesses and visit when they happen to be near your area.

• Easy and Free

Especially for start-up companies, SEO helps a local business a lot to fight their way online. It is the most affordable and the simplest way for small businesses who want an effective and easy path on the internet.

Today, there are still a large number of small business owners who are scared of internet marketing. Fort Wayne local business owners don’t have to be intimidated by technology because of Elite Market Links. To start, we can help you see how your website is currently ranked on the net. If you want to get better rankings through Google+ Local, we can make it happen.