2013 brought many changes in the digital marketing world.
Social media boomed and became a viable marketing avenue. Google in particular
updated its algorithm that threw off many previous efforts in SEO. Fort Wayne
entrepreneurs have weathered these developments admirably but this year will
bring a whole new set of challenges to overcome. It would be wise to keep an
eye on the developing trends this 2014 in order for businesses to continue to
dominate their market through digital marketing.
Multimedia marketing will keep growing.
Video marketing has proven to be quite effective in conveying
a message and getting customers to engage with the brand. As technology
continues to develop, the convergence of various multimedia will be more
apparent. Video in particular will continue to gain momentum with the increase
in popularity of apps like Instagram, Snapchat and Vine.
Content will continue to be king.
For consumers particularly in Fort Wayne, advertising,
particularly online, is starting to feel intrusive. In fact, they're beginning
to feel aggrieved by the constant encroachment on their online time by various
marketing stunts. 2013 saw the preference and more positive reception to
value-added marketing. Customers are online looking for information. Businesses
have to step up and share the information their customers need or risk losing
to a competitor who will.
Businesses will be gearing up for mobile.
Mobile no longer simply
pertains to smart phones. Tablets and “phablets” have carved out a real niche
in the market that continues to grow. Consumers are accessing the internet on
multiple devices with varied operating systems. This would necessitate a more
intuitive approach to digital marketing. Being mobile means that customers
would continue to demand ever-increasing convenience and prompt service.
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