Please Show and Tell: Why Online Videos are Vital to Modern Marketing

We are a visual generation, and businesses need to note that vital generational quirk. Our tendency to lean toward the mix of sound, sight, and sometimes, touch (hello, 3D) suggests an urgent marketing shift. Now that small businesses are contributing much to Indiana's employment rate, it's important to keep them alive with the right modern strategies.

The Human-Video Connection

Why Youtube marketing in Fort Wayne is the strategic tool you need right now is backed up by science. Susan Weinschenk, Ph.D. provides reasons for humans' technological affinity. First, we are mentally wired to formulate judgments on credibility of information based on the human face. Emotions displayed by the body also contribute to the attractiveness of the informative portrait we're presented with. The visual guides, inspires, and lures the person into listening.

However, the visual is nothing without voice. The sound of someone talking encourages the meaningful conversion of audible information to absorbed content. Movement of the body is also another type of motion that we are naturally observant of and attracted to.

Video Popularity

In a 2012 survey by B2B Demand Generation Benchmark, videos have managed to garner the second-highest percentage of marketing respondents. This fact shows that we become more responsive to things dynamic, unlike the inanimate white paper or case study.

Internet marketing in Fort Wayne, like in any other business place, is booming to keep up with these trends. Today, Youtube is among the top sites – the 2nd most frequented search engine in the world – that people are using. It has also become a venue for companies to meet and interact with their potential customers.

The internet has become an equally busy marketplace. Good thing technology – or videos to be exact – can make it easier for you to stand out.