Google+ Local Is the Place to Be for Small Businesses

Google+ Local, formerly known as Google Places, has been hailed as a revolution for small businesses by search engine specialists since its launch date. The revolutionized feature of Google+ is powered by Zagat; this allows users to share more than information about places. The updated feature of Google+ is a must-have for small business owners. With the help of Zagat’s scoring, Google+ is now a place where businesses can easily be found by their existing and new customers, interact with possible clients, and promote their business at the same time… for free!

                How does it help local businesses? According to BIA Kelsey, 97% of consumers now use the internet to shop locally or at least go online to look where to shop. For local businesses, it is indeed a great way to increase the level of their internet marketing, Fort Wayne businesses in particular.

Here are some of the biggest plus points for local businesses that use Google+:

Popularity

Google is still the undisputed local search engine website, and almost 100% of people who use the internet to look for shops to go to. Say you own a restaurant. You can get more customers if your potential customers see the information about your business on the first page of Google+ Local search.

Credibility

People trust other people’s opinions. With Google+ Local powered by Zagat’s scoring system, consumers are able to see ratings about your business’ services, decor, cost, and food (for restaurants) on your page. This opens a great opportunity for small business owners to provide second-to-none customer service through a social media platform.

Free Advertising

Many people are searching for nearby attractions, shops, restaurants, etc. using search engines and apps; Google+ Local shows your business’ information on local search if they are near your location. If you have a strong local page that includes all information about your business, you’ll definitely increase your page’s ranking in local search result.

These are just a few from hundreds of advantages of using Google+ Local for your local business. We recommend using this platform for owners who think “I want to grow my business Fort Wayne and expand its presence on the internet.” If your business has a physical address, you need to be on Google+ now!