Six years ago, Google, the most popular search engine, surprised the world by buying YouTube, the most popular free video-sharing website (still an unprofitable startup that time) today, making them even more powerful when it comes to dominating the cyber world. As a result of this unexpected purchase, Google now gives YouTube videos a search engine ranking advantage.
Now, the question is: are we sure that through YouTube marketing, Fort Wayne local businesses can become bigger? Absolutely! Albeit we all know that YouTube is where people like to watch interesting videos, let’s not forget that by publishing good videos about your business on YouTube with great use of keywords (depends on your goals), you are optimizing search results through videos or also known as video SEO.
Video SEO is the process of optimizing a video to be found more easily by search engines like Google. Since Google is affiliated with YouTube and it happens to be the most used search engine in the world, it helps people find your video content, so surely we know that through YouTube marketing, Fort Wayne business owners gain an advantage; it will also display your video on the first page of search results if the keywords used on the search match your videos’ keywords. YouTube marketing is more than uploading funny, creative, witty, and informational videos; you also have to be mindful of the key phrases you are going to use with every video for better search engine results.
The best benefit you can get from optimizing your videos on YouTube is lead generation. Google will put your videos on top of its search results which will lead to more views from your customers and potential clients. If your video is interesting enough to catch your audience’s attention, it will lead to sales; not to mention it will build more trust with your customers.
YouTube is just one of the non-web-page assets you can optimize to improve your sales and customer service. That is why it is important to know where you stand when it comes to ranking vs. competition. Just always make sure you upload short, creative and witty videos on YouTube because they can educate, build a community, promote products and services, help your business get leads and increase sales.
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